top of page

New Performance Perspective: How Sales Operations Teams Can Provide Value to CSOS

Madison Performance Group Offers Tips for Motivating and Strategically Aligning Sales Teams for Increased Productivity and Organizational Growth

Sales Ops Teams Can Help Chief Strategy Officers Juggle Short-Term Demands with Big Picture Strategies

New York, NY. August 14, 2012 — As chief sales officers are tasked with balancing the long-term mission of their organizations against the day-to-day pressures of meeting financial goals, Madison Performance Group, a global web-based workforce recognition and employee incentives solution provider, is offering tips for strategically aligning and motivating sales teams in their newly released Performance Perspective, “How Sales Operations Teams Can Provide Value to CSOs.”

“Sales operation teams that keep reps focused on the big picture, while inspiring them to outperform rivals, represent a distinct competitive advantage,” said Mike Ryan, Madison Performance Group’s senior vice president of marketing and client strategy. “The best organizations can effectively motivate their sales teams with carefully designed and executed sales incentive programs.”

  1. To motivate the company’s collective resources without losing sight of the overall mission, Madison recommends three tips for designing and executing sales contests: 1. Maintain sales focus by filtering all incentive offerings; 2. Create and sustain a winning sales process by rewarding behavior; and 3. Grow the sales force by incenting all team members including “core” performers.

“The chief sales officer must manage a wide range of interconnected issues, but maintaining strategic alignment and ongoing motivation of the sales force are most important,” added Ryan.

With a 38-year history and established reputation for delivering market-leading recognition tools to the Global 2000 marketplace, Madison Performance Group helps organizations use strategic recognition to increase employee engagement, retain talent, foster innovation and create brand ambassadors. Madison’s scalable and configurable platform allows large organizations to integrate multiple workforce recognition programs and tailor segmented communications, goals and rewards programs through its simple rules-based modules.

Media Contact: Gina Jessica Smith Marketing Director 212.419.1388

About Madison

As a global leader in Social Recognition, Madison provides enterprise-class organizations with employee recognition, incentives and service anniversary programs designed for the needs of today’s ever-changing workforce. Madison’s recognition strategy focuses on making managers mentors, reinforcing a sense of belonging, celebrating personal and professional milestones and emphasizing inclusion and diversity.

For more information: Madison Email: Phone: 866.535.2543 Fax: 212.308.0646

Recent Posts

See All


bottom of page